A more aggressive company "eats the lunch" of another company when it takes some of its competitor's market share. This can be achieved through the implementation of a better product, an aggressive pricing strategy, or other competitive advantages.
Investment dictionary. Academic. 2012.
eat someone’s lunch — tv. to best someone; to defeat, outwit, or win against someone. (In the way that a school bully takes away children’s lunches and eats them at recess.) □ The upstart ABC Computer Company is eating IBM’s lunch … Dictionary of American slang and colloquial expressions
eat/have someone or something for lunch — (or eat someone s or something s lunch) US informal : to defeat someone or something very badly The big hardware chain was eating the local store s lunch. [=the big chain was taking a lot of business from the local store] • • • Main Entry: ↑lunch … Useful english dictionary
(a) liquid lunch — humorous if someone has a liquid lunch, they drink alcoholic drinks instead of eating food. I had a two hour liquid lunch and nearly fell asleep at my desk in the afternoon … New idioms dictionary
eat — [ it ] (past tense ate [ eıt ] ; past participle eat|en [ itn ] ) verb intransitive or transitive *** to put food into your mouth and swallow it: We sat on the grass and ate our sandwiches. Don t talk while you re eating. I ve eaten too much.… … Usage of the words and phrases in modern English
eat */*/*/ — UK [iːt] / US [ɪt] verb [intransitive/transitive] Word forms eat : present tense I/you/we/they eat he/she/it eats present participle eating past tense ate UK [et] / UK [eɪt] / US [eɪt] past participle eaten UK [ˈiːt(ə)n] / US [ˈɪt(ə)n] Other ways … English dictionary
eat — eater, n. /eet/, v., ate /ayt/; esp. Brit. /et/ or (Archaic) eat /et, eet/; eaten or (Archaic) eat /et, eet/; … Universalium
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